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Double Glazing Blogger: June 2009

Tuesday, June 30, 2009

Safestyle's Morals

I've begun to ask the question; whether there should be a loose set of rules or guide lines as to how double glazing salesmen and double glazing companies should be dealing with clients, especially for the larger companies out there.

Is it right to stay until 11:30pm in a customer's house when they don't want you there?!

We've heard yet another horror story connected with Safestyle UK. These potential customers had rung Safestyle to book an appointment for one of their representatives to organise a quotation for replacement windows and doors to the whole house. After ringing in the morning and not being given any sort of time, just 'we'll be round sometime today', two salesmen turned up at 8:30pm. After doing the usual Safestyle hard-sell for 3 hours, and starting at the usual sky-high price to come right back down again, they eventually left at 11:30pm. From all reports, the clients weren't very happy at all. A lost evening, feeling trapped in their own home, pressured and highly uncomfortable.

How any company, never mind a double glazing, thinks it's OK to have business practices like these is beyond me, especially now when the economic situation demands that customers be treat as any company's most valuable asset.



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Thursday, June 25, 2009

Worthless Customer Signatures

Back in March 2008 we had signed a customer up for a £27000 conservatory, planning permission was then submitted to Wakefield Council and passed 8 weeks later. Unfortunately the customer was having a few issues with a relative trying to move house so we were unable to proceed with the work. Months passed and after a few phone calls the customer told us that it would be a few months later before any work could proceed, this raised a few alarm bells. But, not wanting to rock the boat, we decided to let the customer get in contact with us when they were ready. 16 months down the line we received a phone call from the customer to say they would like the work to proceed, but would want a substantial discount 'due to the recession'.

We responded by saying that we would pass on the reduced VAT discount and take any material cost increases on the chin, and not pass them on to the customer. This though wasn't good enough. The customer then explained to us that they had been to a few other companies and found cheaper prices. It was at that point when we had to remind them that they had already signed a contract of sale for us to do the work. We weren't exactly going to obtain planning permission just for some other company to carry out the work. At first the customer denied signing anything at all, but then after faxing copies of what they signed that issue was quickly put to bed.

Now one extra detail to add was that prior to the conservatory quote, they had purchased two doors from us a few months before, had them fitted and had no qualms with any paper work, installation or payment.

During a phone call to the proprietor, the customer had explained that after speaking to his solicitor, he said that what he signed (bear in mind this is a binding contract of sale) was not worth the paper it was written on! The customer then also had the cheek to say that his signature was only to have planning permission submitted (again going back to the point that we would not obtain planning permission for some other company to do the work).

We were all gobsmacked to think that after signing a CONTRACT OF SALE this particular customer thought that this did not mean anything. We happen to know that this customer owns and runs three of his own businesses, so it is scary to think that there is someone out there running businesses, providing jobs for employees, who thinks that a signature on a binding contract of sale means nothing! I'm sure it would be another matter if one of his customers were to sign a legally binding contract, make them wait for work to begin, then pull out!

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Thursday, June 4, 2009

Undercutting

Over the past couple of weeks a large percentage of our appointments have been for whole house installations. What we've also noticed is that our main competitors are majorly undercutting our quotes in order to win the order. With companies already cutting costs, lowering profit margins and reducing fitters wages, how can taking thousands of pounds off the cost of a whole house installation be a sustainable way to do business? This has been occurring regularly. What makes this tactic more confusing, is that when we question the customers to ask if the standard of product is the same as our high standard, the just say 'yes'. This could mean two things, the first is that other companies are just telling customers what they want to hear when they ask the salesmen about the product spec. Or secondly, if other companies have improved their product spec to match ours, they are selling it with hardly any or no profit at all. We know this because after taking all profit and commission out of our quotes, only then do our prices match our major competitor.

Long term, this isn't going to be a tactic that's going to be sustainable, and with the massive hike in glass prices coming next week, I may just sit back and watch the larger companies struggle with their underhand business practises.

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