Rising Energy Costs Are Good For Us

Over the past week the news has been littered with reports and predictions of energy costs rises between 14-25%, with the worst case scenarios of a rise of up to 60%, over the next 5-6 years. All above inflation.

Everyone's immediate reaction might be one of worry and concern. But if you’re in the double glazing industry trying to sell the benefits of new windows and doors, this is the perfect opportunity! With WER's now the main selling point of replacement double glazing, companies can use these dire predictions to their advantage to help sell their products. What this might also do is kick other companies into gear to start selling energy rated windows. This really could stimulate our industry and provide strong, medium to long term growth, providing businesses market their advantages against the price increases correctly, assertively and factually.

This could be a double edged sword however. Energy price increases affect everyone and every company, including systems and glass manufacturers. With the mood Pilkington and the rest of the glass cartel are in; don't be surprised to see more huge price increases in the very near future.

This then may force this country to do more, quicker, to combat the energy crisis which will soon be upon us. We have to invest more time, research and money into making sure that renewable energy will be the main power source for the country when we eventually gut the earth of its fossil fuels.

For the meantime, double glazing companies can get themselves back in to a position of financial stability by tapping into the benefits of rising energy costs.