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Where Are We Now With The DGCOS Debate?

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Double Glazing Blogger: Where Are We Now With The DGCOS Debate?

Monday, July 12, 2010

Where Are We Now With The DGCOS Debate?

The DGCOS debate rumbles on. Tony Pickup has become more vocal on the GlassTalk website. More and more people have become vocal against the scheme. Yet the steady trickle of companies signing up to the scheme carries on.

The amount of companies that have signed up stands in the low hundreds, which on the face of things may seem quite reasonable. But when you think of the industry having tens of thousands of companies of all sizes, there is still a long way to go before the scheme starts to make any real impact.

The problem is that the industry is already clogged up with schemes, alliances, governing bodies, trademark accreditations and so on. This was a creation that has so far failed to capture the imagination of the double glazing industry, so much so that many have spoken out against it. Personally, I don't see how the DGCOS can give a company any protection or advantage when it costs so much to be part of. DGCOS says it has teeth, and when it comes to protecting the consumer or company, it's those teeth which get to work. But seriously, there are so few occasions that double glazing related cases ever get to court. They are nearly always settled before anything legal happens. So for me it's a total waste of time and money. Having the DGCOS logo plastered everywhere isn't going to win extra orders. Product quality, customer service and company history do that.

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6 Comments:

Anonymous Mike said...

I hope this blog does not get fooled into helping the Tony Pickup DGCOS PR machine too.

Its boring.

Regards

Mike

July 14, 2010 at 1:56 PM  
Blogger Double Glazing Blogger said...

Don't worry, I won't write too much more on the subject. It did help get extra traffic to the site though lol.

July 14, 2010 at 3:22 PM  
Anonymous Roy said...

Mr Blogger, more and more installers are joining dgcos. They see the benefits and so do their consumers. I hope you will see sence eventually.

July 15, 2010 at 11:29 PM  
Blogger Double Glazing Blogger said...

Roy - I see sense (with a S). I just don't think it's necessary right now. As RCG has said, it's come too late. If it had come along 5 years ago when companies had more free cash, then it would probably be more popular, but in a time where businesses are looking after their money, the costs of the DGCOS scheme is something that isn't needed right now.

July 16, 2010 at 10:48 AM  
Anonymous Roy said...

Mr Blooger- not sure you're right. Customers are more than ever being careful who they choose. They want to be sure they spend their money with an installer who gives them what they want especially when things are tight.

When consumers are presented with the dgcos package they feel super confident. And place their orders in higher numbers than without.

July 17, 2010 at 7:49 AM  
Blogger Double Glazing Blogger said...

Roy - We often find that when we sit down in the customer's house and ask if they have heard of FENSA (which we're signed up to), they more often than not say no, then we have to explain the idea of FENSA, and once they do, they are happy with it. But at the same time, they don't want to be bombarded with piles of trade acreditations, obudsman logos etc, a lot of customers don't really appreciate what they stand for, but they don't want to be educated about them either.

We find that if you put forward a fantastic product, a prompt and courteous customer service with an impeccable company history, you don't need to worry about FENSA, Certass or any other body. Customers will feel confident in you and have very little to worry about. We've been going 30 years in November. Never changed our name, never been bankrupt. I would say someone like us doesn't need DGCOS. Am I wrong?

July 17, 2010 at 9:51 AM  

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