Month In Review: March 2011

Well, how do I sum up March? A complete and utter turn around!

January and February really were a couple of months stuck in the doldrums. Lead levels were depressed, as were sales. A pattern repeated by much of the industry across the country, and was confirmed yesterday by a report from Quotatis, which stated that conservatory leads were down 27%, and window enquiries were down 1%.


However, the start of the month saw the trading year kick dramatically into life. Literally on the 1st of March! The previous month has seen far more leads, especially for conservatories and orangeries, as well as windows. Though door leads fell back slightly.


Sales saw a huge rise, deriving from the increase in leads. We are also starting to see more internet leads being made. We've recently updated the website and added an SEO package to improve our standings in internet search engines.


We now have fitting into the middle of May, which does mean our waiting time has risen. This is something we would have to keep an eye on. Having a long waiting time can put some customers off.


All in all, a very positive March, hopefully April will continue in the same vein.