More Evidence Of Under-Selling

A new follower on my Twitter account: @AlexanderUpvc has been advertising this offer:

Fantastic UPVC Doors With Our Unique Lifetime Warranty – Only £395

This Alexander Windows Special Offer is for a 6 point locking, fully reinforced white uPVC front or back door and frame with your choice of clear or obscure glass. Choose from a selection of over 10 uPVC door styles, including both half and fully-glazed doors. It comes with a standard threshold and white furniture (handles, knocker and letterplate if required). This unbeatable price includes VAT, fitting and our Unique Lifetime Warranty.


What I'm doing on this post is politely asking how the hell do you make any money out of a £395 door including VAT and fitting?! What's even more baffling is the lifetime guarantee that is given with this price!


When prices are shooting up quicker than ever, this sort of pricing is utter suicide!


Another new follower on my Twitter page was advertising this offer on their Twitter account @HuddsGlazing:


7 windows including a bay window, fitted for £2100 inc VAT. Now that's a good deal.


I'm sorry but that is not a good deal from your point of you @HuddsGlazing. It's way too cheap. How are you making any money out of that?


I tear my hair out when I see things like this about. I don't understand how companies still think that churning out these sorts of prices are going to be good for business. Overheads are up, raw materials are up and margins are down. This is exactly the last thing that should be happening.

Rant over.